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Brand Story


Cardinal is not concerned with short-term trends, but is all about style. At the heart of the product range will be functional, fashionable fabrics. All the products in the range have technical properties, designed with the golfer in mind – who can wear the same garments on & off the golf course. 

With quality as a focus, Cardinal is designed in the UK and manufactured using selected premium manufacturing partners in Europe. We only source the very best fabrics and ensure all of our suppliers can provide in small quantities. 


Cardinal was founded when Paul Lawrie and family wanted to create a new performance golf clothing brand from scratch, with designs that appealed to golfers of all ages, and using materials sourced from the highest quality suppliers.

The Cardinal name and #redbird logo were thought up by Paul and his son Michael when they were initially coming up with the idea. Look out for the red logo and red detailing across all the styles that serve as the signature sign-off.

All of the materials we are using are high specification and high quality. We think everyone can wear it, and that it will suit golfers of all ages.
— Paul Lawrie
Skibo Castle